Gaining New Perspectives

With every new link in the fossil record, two new gaps appear – one before, and one after. Inspired by our never-ending search for answers, the Mistaken Point logo celebrates our singular position in the geologic record, while motivating further exploration and discovery.

Mimicking the view through a geologist’s hand lens or microscope, the outer circle represents the sense of discovery that abounds at Mistaken Point. Inside this ‘lens’, you’ll find an artistic depiction of Beothukis Mistakensis – a specimen first found on our shores – blurring the lines between fossilized impressions and living organisms. Known since the early 90’s, Beothukis Mistakensis was only first described in 2009, and is considered an evolutionary stepping-stone that links taxa like Charnia with the rest of the rangeomorphs. The ‘waves’ in the background represent the texture of the ancient ocean floor, as well as the stratified beds found above and below – where the next links in the fossil record lay, waiting to be uncovered.

Our colour palette has similarly been derived from the landscape that tells us so much about our past, and continues to inspire. We’ve selected earth tones that speak to the beauty of the barrens and bedrock.